Zeke Retail Mall
Plus 8 was invited to create the unique happiness and leisure destination for Zeke in their airport area, Chongqing’s first family fun shopping center.
Due to the large amount of commercial development expected in the Central Park area near the project, the original design that began in 2014 needs to be adjusted in terms of positioning. Plus 8 redesigned 30,000 square meters of concentrated business based on new business positioning to attract residents in the region.
Inspired by the ripples of the water, the design divides the façade into a large area of LED and billboards and a large interactive area within the inner square of the glass and terrace based on the visibility of the main street and the interaction with the central plaza. In the southern main square, the image of the sawtooth whale is combined with the existing marine themed landscape. In the North Square, ample advertising space is reserved in conjunction with the cinema location. In the central square covered by the sky, a large number of children’s play facilities and activities are planted to create a “big joyful little world” that is rich in experience and suitable for the surrounding residents.